In the quest to drive more value from across the business, online travel companies are keenly looking at data-driven analytical intelligence, writes Ritesh Gupta
Expertise in data management is something that online travel agencies are diligently striving to improve upon. In fact, related tactics are being improvised for key areas like revenue generation.
Decision-making in the travel sector today happens in real-time, so it doesn’t come as a surprise that the time to implement advanced analytics has fallen from weeks and months to hours and days. Expedia, for example, has adopted a ‘fail-fast’ culture to experiment with new ideas, and fit the findings into their operations as quickly as possible.
The aim in all this is to drive fresh revenues and in such an environment it’s crucial that applications such as business intelligence and data mining work in unison with enterprise resource planning and CRM systems. After all, in the digital environment, the window of opportunity is limited.
Here we explore three key OTA operational areas that are dependent on data management and business intelligence: