A recent TripAdvisor-PhoCusWright study shows that consumers read at least six to twelve travel reviews prior to booking.
That study was based on trends over the past year. However, the Internet is a fast paced and ever changing world, and there are signs that in the near future, travelers might consume reviews in a different way.
TrustYou, for example, has developed what it calls “the Meta-Review”, a summary of a hotel’s reputation derived from semantic analysis of reviews across the world.
The claimed reach of more than 50 million monthly unique visitors being influenced by TrustYou data on sites like Kayak or Wego.com is impressive.
We interviewed TrustYou CEO and co-founder Benjamin Jost to find out more:
What exactly are Meta-Reviews?
READ THE ORIGINAL ARTICLE: Will traditional travel reviews die out?.