The global hotel industry is sitting at a crossroads of three dimensions that will unquestionably experience significant disruption in the coming years.
NB: This is an analysis by Robert Cole, founder of hospitality and destination consultancy RockCheetah.
Changes to the business models and technologies will impact travelers, lodging providers (with the sharing economy, the term “hoteliers” is now too limiting) and distribution channels to create significant challenges for those clinging to their beloved “good ‘ole days”.
As Charles Darwin said:
“It is not the strongest or the most intelligent who will survive but those who can best manage change.”
The hotel industry needs to seriously consider those words.
So what areas show the greatest potential for disruption?
The hotel product itself is under assault
There have never been more alternatives to staying in a hotel, and perhaps more importantly, access to these options has never been easier.
READ THE ORIGINAL ARTICLE: Welcome to the battle for disruptive models and technology in hotels.