What are beacons and will they be the key to unlocking contextual intelligence in the travel & hospitality sector?
Mobile is transforming many industries, travel as much as any. The out-of-home, often in unfamiliar places, nature of travel has made it almost a perfect fit for mobile as a technology. The ability to be connected at all times has created the expectation that any desired information or service is available, on any device, in context, at your moment of need.
Beacons are a hot new technology which may finally deliver on that expectation. However, most of discussion around beacons has been limited to changing the in-store retail shopping experience. But beacons have much more applicability outside the retail and there are no shortage of use cases within the travel and hospitality sector (hint: see Apple’s iTravel patents).
READ THE ORIGINAL ARTICLE: Webinar: How iBeacons and Location will Change the Travel Industry – Propelics.