Traxo delves into traveller details for more personalised hotel search


Article Excerpt:

Traxo, the travel organiser service, is promising a new level of personalisation in hotel search with ‘Traxo Factor’.

The intelligence engine takes into account more than 12 elements within a traveller’s profile and travel history to produce the 10 most relevant options. The system uses an algorithm to analyse elements including loyalty accounts, past stays, average star-rating previously booked and any submitted hotel reviews.

Traxo received funding of $4.2 million last October in a round led by Advantage Capital Partners saying the money was earmarked for product development and international expansion.

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