Travel vs. Retail: How travel professionals need to think differently to engage, convert, and retain customers


Article Excerpt:

It is widely known that retail and travel have different conversion rates, average order values, and paths to purchase, just by the nature of the buying process. People might spend a whole year deciding which holiday to go on, whereas few people will spend this length of time deciding to buy a new pair of shoes.

This report examines some interesting behavioral differences between leading retail and travel companies. It seems obvious that it is a very different experience shopping for that perfect holiday compared to buying your next pair of shoes, but just how different?

Understand why:

The mobile visitor presents a greater opportunity for travel businesses

Site search is critical for travel businesses but smarter user segmentation is required

Travel visitors repeat purchase more quickly than retail

READ THE ORIGINAL ARTICLE: Travel vs. Retail: How travel professionals need to think differently to engage, convert, and retain customers.

 

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