Travel technology needs to shake off the wonder of the search engine, says Vertical boss – Travolution.co.uk


Article Excerpt:

Customer-facing travel retail technology that prioritises availability ahead of product search will emerge as the most successful, according to an industry IT veteran.

Peter Healey, founder of Vertical Group, believes the conventional approach that expects the customer to do endless searches based on their own set of criteria has had its day

He said the systems of the future will be more upfront about what’s available and how closely this matches requirements and this will take much of the pain out of the customer experience.

READ THE ORIGINAL ARTICLE: Travel technology needs to shake off the wonder of the search engine, says Vertical boss – Travolution.co.uk.

 

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