The travel sector is behind other retailers when it comes to offering customer a seamless shopping experience across multiple devices, according to research by Ampersand Commerce.
The research found that around 72% of UK retailers have multiple mobile presences, but overall a third are failing to offer consumers an integrated cross platform service.
In travel only 33% of retailers in the travel sector provide a seamless experience, whereas 89% of department stores have invested in cross-channel integration.
Ampersand Commerce said this means shoppers are not able to place an item in their online shopping basket and continue the same shopping session via a mobile device.
Darryl Adie, managing director at Ampersand Commerce, said: “Mobile traffic is still the biggest growth channel for most retailers and is critical to a seamless customer experience.
READ THE ORIGINAL ARTICLE: Travel slow to develop seamless cross-channel shopping, finds research – Travolution.co.uk.