Travel slow to develop seamless cross-channel shopping, finds research – Travolution.co.uk


Article Excerpt:

The travel sector is behind other retailers when it comes to offering customer a seamless shopping experience across multiple devices, according to research by Ampersand Commerce.

The research found that around 72% of UK retailers have multiple mobile presences, but overall a third are failing to offer consumers an integrated cross platform service.

In travel only 33% of retailers in the travel sector provide a seamless experience, whereas 89% of department stores have invested in cross-channel integration.

Ampersand Commerce said this means shoppers are not able to place an item in their online shopping basket and continue the same shopping session via a mobile device.

Darryl Adie, managing director at Ampersand Commerce, said: “Mobile traffic is still the biggest growth channel for most retailers and is critical to a seamless customer experience.

READ THE ORIGINAL ARTICLE: Travel slow to develop seamless cross-channel shopping, finds research – Travolution.co.uk.

 

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>