Last November, Facebook revealed that more people share travel and vacations on the social network than anything else. Our money would have been on pictures of kids or food, and that’s pretty interesting in itself — it suggests that travel talk and pictures of famous landmarks don’t actually bother us that much. If they did, they’d be up there with baby photos and restaurant dinners and everything else we hate about our Facebook feed (like BitStrips and fake video links).
And, really, it makes sense. Whether you admit it or not, Facebook is a form of escapism — a chance to get away, dip into other people’s lives, and be somewhere else. That’s why travel works, and why pictures of sticky babies and half-eaten spaghetti do not.
If you think about all the travel advertisements you’ve seen, you’ll notice they all rely heavily on visuals — deserted beaches, bustling cities, sunsets, clear skies. Images allow you to imagine yourself there.
Then, if you think how many people use Facebook to make their lives seem glamorous, exciting, or enviable — and then add Instagram filters into the mix — you have millions of users taking beautiful, scenic travel shots and posting them online to make themselves seem more interesting.
Obviously, this is great news for travel companies, so why aren’t they taking full advantage of it?
READ THE ORIGINAL ARTICLE: Travel Is Facebook’s Most Popular Subject, So Why Isn’t The Industry Taking Advantage? – AllFacebook.