Travel brands have need told they need to act now to protect themselves from the encroachment of Google in the sector.
The warning comes from SEO specialist and blogger Martin MacDonald and former Expedia Affiliate Network inbound marketing director in a new report on the travel sector from Linkdex.
In a section of the Travel 360 report entitled Educating the Expedia Affiliate Network, MacDonald notes the dominant position Google has in the market.
He claims Google has not yet “fully committed” to changing the travel market, but that products like Hotel Finder and the as-yet under the radar Transit Trip Planner threaten to do so.
READ THE ORIGINAL ARTICLE: Travel brands warned to invest in unique content now to keep Google at bay – Travolution.co.uk.