Travel brands must grasp the power of video, says Google – Travolution.co.uk


Article Excerpt:

You might expect Google, owner of YouTube, to declare that video is not just the preserve of the big boys and is changing the face of how people engage with brands online.

But according to Google Travel’s Mike Giannotti the enduring popularity of television, which along with the web continues to grow, means the type of content people seek is changing.

READ THE ORIGINAL ARTICLE: Travel brands must grasp the power of video, says Google – Travolution.co.uk.

 

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