It’s hard to look anywhere in the news these days – media, conferences, webinars – without seeing something about data. But is “big data” really transformational or just hype?
For sure, big data has impacted many industries and is fundamentally affecting consumers’ lives.
Big data has the potential to significantly shape the future of the travel industry, which historically has had access to plenty of data – such as loyalty programs and price optimization analytics.
However, big data is not just about volume but also about the variety, relevance and speed of data. Can companies turn this data into practical and powerful applications for business? What are the challenges? What’s next?
READ THE ORIGINAL ARTICLE: Tnooz-Amadeus FREE Webinar: Can Big Data really transform travel? | Tnooz.