With booking abandonment rates as high as 81% (at least) in the travel industry, the issue is perhaps one of the top problems travel brands face daily. SaleCycle, a remarketing specialist lists three email tips to recover lost travel bookings.
Here, ‘booking abandonment’ is the process where a user searches for a travel product, goes all the way upto booking/payment page, but drops off without converting.
Abandoned online bookings (across all industries) are estimated to be worth $3 trillion in 2014.
SaleCycle analyzed about 100 global travel brands (including Millennium Hotels, Opodo, P&O Ferries and Hertz) to understand their email conversion parameters.
Below is a summary of three tips from the company to effectively leverage email marketing to boost travel bookings:
READ THE ORIGINAL ARTICLE: Tips to boost travel bookings: Right email subject, at right time with right content.