The travel industry is building less authentic travel start ups.


Article Excerpt:

Is it me or are you noticing more travel start-ups that are really just technology businesses or media companies operating under the disguise as a leisure travel business? These new start ups are companies termed as social travel, meta-travel, affiliate-travel ventures.

Under the hood, I am not finding any real traditional travel products or services that I can purchase as a consumer. Yes, they might help me plan my trip, connect me with my friends, show me reviews of what other people think but they don’t sell me travel. These so-called travel companies are neither travel operators nor resellers of travel.

So I wonder does this hurt the travel industry or help the industry?

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