An obsession with SEO is preventing travel websites from concentrating on building vital trust with potential customers.
Mark Hodson, co-founder of 101holidays.co.uk declared ‘the age of the keyword is dead’ at a members’ forum in London last night.
“Stop worrying about SEO keywords,” he said. “Dropping in keywords does not work anymore. The age of the keyword is pretty much dead.”
Hodson said this was all to do with Google making increased use of semantic analysis of natural language and its Hummingbird algorithm updates.
He added that the way people are asking questions is changing, with Apple’s Siri voice search a prime example of that.
READ THE ORIGINAL ARTICLE: The keyword is dead – take it on trust, declares 101Holidays founder – Travolution.co.uk.