A recent Google Study found 70% of travelers start their research online before they decide where they want to travel.
Digital maps and location-centric services like Google Street View represent an overlooked opportunity to discover potential destinations online. If a key goal of destination marketers is inspiring travelers, then simply adding beautiful imagery or a Google Map to a destination website might not be enough.
Location-powered destination experiences offer a compelling way to build digital experiences that help travelers get excited about visiting. In fact, recent creative uses of Google’s Street View feature offer unique opportunities for destinations to experiment with new approaches.
READ THE ORIGINAL ARTICLE: The Future of Location Information in Travel Planning and Discovery – Skift.