We are a point in history where any travel brand cannot rest on their laurels despite deploying the latest cool smartphone app. If you sell your product through a distribution channel (in this case Priceline, the fast growing OTA) you have to pay attention to the experience of the traveler. We are in an age of Big Bang Disruption. Companies such as Uber and Zipcar are real threats to traditional companies such as Hertz and without a greater focus on providing superior service to every customer, even the largest rent-a-car company is at risk.
READ THE ORIGINAL ARTICLE: The Dark Side of Travel and Big Bang Disruption | PhoCusWright Connect.