Skyscanner’s airfare data opened to airlines, airports, and marketers for B2B Big Data access – Tnooz

Mike's Opinion:

It is in the consumer’s best interest to be able to explore where they can go for how much, and understand how to secure the best prices. While some players have provided tools and data to a degree, it’s about time someone opened this data up more fully to allow companies and startups to innovate on. Perhaps more “inspiration” sites will be able to create better business models and drive meaningful sales. Love the potential applications for DMO’s and the airlines themselves too.

-Mike

Article Excerpt:

Without fanfare, Skyscanner, a metasearch company, has jumped into the Big Data game. Travel players such as airlines, airports, and tourism marketing organizations can now tap into Skyscanner’s airfare data, using purchase patterns to more accurately model trends in travel demand.

Skyscanner’s airfare data covers fares actually purchased by customers, as opposed to quotes that are only theoretically available.

This “demand side” data reflects actual passenger behavior when faced with real world choices of routes, times, and prices.

READ THE ORIGINAL ARTICLE: Skyscanner’s airfare data opened to airlines, airports, and marketers for B2B Big Data access – Tnooz.

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