Without fanfare, Skyscanner, a metasearch company, has jumped into the Big Data game. Travel players such as airlines, airports, and tourism marketing organizations can now tap into Skyscanner’s airfare data, using purchase patterns to more accurately model trends in travel demand.
Skyscanner’s airfare data covers fares actually purchased by customers, as opposed to quotes that are only theoretically available.
This “demand side” data reflects actual passenger behavior when faced with real world choices of routes, times, and prices.
READ THE ORIGINAL ARTICLE: Skyscanner’s airfare data opened to airlines, airports, and marketers for B2B Big Data access – Tnooz.