The world is rapidly shifting to mobile internet and hotels need to anticipate on this. Yet according to Google, the hotel industry still thinks too much about the internet via computers, but meanwhile, this has already been overtaken by the mobile phone.
The G20 Hotelvision, which was held in the Provincial Government Building in Maastricht, is a new by invitation only sub-event of Food Executive Europe (FXE). Jones Lang LaSalle, Google and Expedia sent their top representatives to discuss their expectations on digital marketing in the hospitality industry. It became evident that digital techniques, such as apps, social media, etc., can offer many opportunities. Opportunities, which the industry should grab with both hands.
Six digital insights for the Hospitality industry;
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