Travel technology giant Sabre and Wi-Fi and wireless specialist AT&T have announced a collaboration that promises to offer a more personalised, stress-free experience for travellers.
The pair have started investigating how device-based location information services can help airlines, airport retailers, and other travel-related companies deliver targeted services throughout a traveller’s journey.
AT&T has technology known as LIS Hybrid which can locate or geo-fence a user in real time with a specific geographic area both indoors and outdoors using data that is shared by the user.
Sarah Kennedy, director of Sabre Labs, technology incubator run by the GDS, said: “By applying cutting edge technologies, coupled with data analytics and better intelligence, we can give travellers the personalized experience they have come to expect in today’s connected world.
READ THE ORIGINAL ARTICLE: Sabre and AT&T announce partnership to combat stress and boost personalisation – Travolution.co.uk.