Sabre and AT&T announce partnership to combat stress and boost personalisation – Travolution.co.uk


Article Excerpt:

Travel technology giant Sabre and Wi-Fi and wireless specialist AT&T have announced a collaboration that promises to offer a more personalised, stress-free experience for travellers.

The pair have started investigating how device-based location information services can help airlines, airport retailers, and other travel-related companies deliver targeted services throughout a traveller’s journey.

AT&T has technology known as LIS Hybrid which can locate or geo-fence a user in real time with a specific geographic area both indoors and outdoors using data that is shared by the user.

Sarah Kennedy, director of Sabre Labs, technology incubator run by the GDS, said: “By applying cutting edge technologies, coupled with data analytics and better intelligence, we can give travellers the personalized experience they have come to expect in today’s connected world.

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