Place-based messaging could give travel marketers an advantage


Article Excerpt:

There’s a new place-based messaging app in town, and it could be the bleeding edge that certain brave travel marketers embrace.

Flyby Media allows users to send messages to each other using real-world objects as triggers. The company’s taglines are “Start Messaging in Real Life” and “Activate Your Real Life Objects,” highlighting just how the service is positioning itself as the arbiter of multimedia tagged to physical objects.

The service underscores the potential power of Google’s Project Tango, which recently opened up vast new possibilities for using 3D sensors and visual imaging for the next generation of phones.

Interestingly, the app is currently only available on iPhone 5 and 5s, with Samsung Galaxy S5 support coming soon. These are the only phones that currently support the framerates required to leverage the real-time imaging.

Flyby is one of the first consumer application to leverage this imaging tech, and is idling on a $10 million runway.

READ THE ORIGINAL ARTICLE: Place-based messaging could give travel marketers an advantage.

 

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