Nara sets its big brain on Hotels, begins offering personalized travel recommendations | PandoDaily


Article Excerpt:

When Nara announced its existence to the world at the time of a June 2012 Series A round, it made some pretty enormous promises. The company aimed to reinvent search through the use of machine learning and promised to “organize and personalize the Web just for you.” Boasting a team of “neuroscientists, creative artists, computer scientists, astrophysicists and technology and Internet industry veterans,” Nara explained its mission as to create a “Web-scale recommendation engine powered by a brain-like architecture.”

Pretty heady stuff.

The company started slow, initially mapping only restaurants, and further still, only those in eight cities. But it quickly expanded to 25 then 50 cities, and then ultimately nationwide. The promise was that the system could learn about your tastes from what restaurants and dishes you liked in your hometown, and then make more personalized recommendations when you were in a new location.

And learn it did. Nara’s recommendations were fairly accurate in my experience, and revealed some hidden gems that Yelp, Foursquare, and Google seemed to miss. But still, the service available at Nara.me and through the company’s accompanying mobile app seemed to be offering just a glimpse at its full power.

READ THE ORIGINAL ARTICLE: Nara sets its big brain on Hotels, begins offering personalized travel recommendations | PandoDaily.

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