As meta-search becomes a force to be reckoned with, all players are working out how to defend their corner
Distribution has always been a competitive business but delivering value to the user is paramount today. After trip planning takes time and involves shuffling between a number of different sites and probably also devices. The final transaction could take place on either a supplier site or via an intermediary and this battle requires analysis of a new kind – such as how to make sure each platform where information is being accessed is relevant in the shopping cycle. It may be a tussle but it’s one worth the effort and metasearchers are taking it seriously, by looking to capitalise on big data, improve the customer experience and drive revenue at the same time. “It’s an excellent opportunity to give a great brand experience to consumers across multiple platforms,” says Pia Vemmelund, managing director, momondo, who will speaking at this year’s Travel Distribution Summit, Europe on May 22-23. “Clearly this has operational challenges in design, testing and delivery but this is where consumers are and we committed and absolutely focused on delivering that for our user.”
EyeforTravel’s Ritesh Gupta puts some questions to Vemmelund to find out where momondo is headed and why.