Laser focus: could meta be missing the mobile boat? | Travel Industry News & Conferences – EyeforTravel


Article Excerpt:

Yes, says Tom Bacon, and now is no time to enhancing a soon to be obsolete product

In my view, Kayak and Hipmunk and other meta-search travel sites have improved the travel search experience relative to the established online travel companies (‘OTA’s) like Expedia, Orbitz, and Travelocity. Congratulations to these meta-search innovators.

However, the next innovation in search must do more than ‘meta-search’ [see EyeforTravel.com interview with momondo earlier today].

If market research firms had asked customers what they wanted to improve transportation early in the twentieth century, they may well have responded, ‘faster horses’. Had innovators responded to that perceived need, they would have truly ‘missed the boat’ when the automobile industry took off.

Mobile is a growing outlet for travellers. To build a new search capability however innovative – and to launch it on desktops rather than mobile is like creating a ‘faster horse’ – it is, in my view, timed for spectacular failure.

READ THE ORIGINAL ARTICLE: Laser focus: could meta be missing the mobile boat? | Travel Industry News & Conferences – EyeforTravel.

 

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