How native travel app and mobile site usage shakes out


Article Excerpt:

Most holiday related research takes place in mobile websites (94%) versus native applications, claims a new study.

Market research company GFK looked at the mobile internet usage of more than 300,000 mobile network users (with opt-in consent) in the UK.

The month long study (October 2013) threw up interesting findings about the profile of users accessing travel-related apps, mobile website vs native app popularity, the best time to reach out to travellers with more tailored content.

READ THE ORIGINAL ARTICLE: How native travel app and mobile site usage shakes out.

 

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