Metasearch as a channel is not only growing, it is improving but what does this mean for the whole travel ecosystem? Ritesh Gupta investigates
“Meta’s already come a long way – but we’ve yet to reach the tipping point of consumers fully understanding (and valuing) the insights of this exciting and dynamic sector,” says Pia Vemmelund, managing director, momondo.
According to Vemmelund, who will be joining EyeforTravel for a free webinar this Wednesday (Feb 12) “we’re going to see further mass adoption across new geographies – and explosive growth”. This will drive further consolidation in the metasearch sector in the coming months and years, with smaller players finding bigger bed-fellows.
Ahead of the webinar on Wednesday we identify a few key trends that are making metasearch a forces to be reckoned with.