Do metasearch companies have a future, and if so, what is it, asks travel technology, CRM and social media consultant Jon Pickles
The recent announcement by Michael O’Leary that “there are some very exciting developments with Google where we have been working with them on sharing the pricing”, and that “it will blow comparison sites like Skyscanner out of the water”, hints that Google is looking to get into flight metasearch in a big way.
I have always maintained that at some point in the near future consumers will start their holiday search direct from the Google search box – if they don’t do so already.
Once Google provides a meta-like result set showing the cheapest fares, hotels and extras, the metasearch companies will be redundant. Google are already doing this in the US.
READ THE ORIGINAL ARTICLE: Guest Post: Is Google the new travel metasearch? – Travolution.co.uk.