The Knowledge Graph is a two-year-old feature that summarizes information in boxes placed above some of Google’s organic, or non-paid, search results. (See example for “St Lucia Tourism” in screenshot, above).
The latest change is that KG results can pull from regular sites in the index and display the quoted information above the organic results.
Given the pace of Google’s Knowledge Graph, how can travel brands keep up with the changes, adjusting their content marketing tactics accordingly?
READ THE ORIGINAL ARTICLE: Google’s Knowledge Graph: Ways for travel marketers to keep up – Tnooz.