Google Inc. (GOOG) wants you to reserve a hotel room from your smartphone, and it’s spending money on the technology to make it happen.
The biggest Internet-search company is licensing hotel-booking software from Room 77 Inc., a startup backed by Expedia Inc. (EXPE), according to a letter sent today to Room 77 shareholders that was obtained by Bloomberg News. Room 77 co-founder and Chief Technology Officer Calvin Yang and many of its engineers are joining Google, the letter said.
Google has bolstered investments in travel to capture a bigger portion of the dollars spent by tourists who book hotels and plane tickets online. In 2011, Google spent about $700 million to buy ITA Software Inc., a provider of flight information, and the company has a service called Hotel Finder that scans prices and availability from numerous online travel agents.
READ THE ORIGINAL ARTICLE: Google Licenses Room 77 Software in Mobile Travel-Booking Push – Bloomberg.