Google has created a system to allow third parties to place data (be it an interactive map or a static image map) on Google Maps and make it accessible to a larger audience.
The project – Google Maps Gallery – enables organizations to share data on a map to be publicly discovered by people using Google Maps, Google Earth and search engines.
“Maps Gallery works like an interactive, digital atlas. You can explore historic city plans, climate trends, housing affordability, shipwrecks and up-to-date evacuation routes.
“As the Gallery grows, it’ll be easier to find out where we’ve been, where we are, and where we’re going, giving us a new way to look at the world around us.”
In the context of the travel industry, the use-cases for travel brands to leverage the power of a digital atlas is enormous.
READ THE ORIGINAL ARTICLE: Google gives travel industry a boost with launch of Gallery system.