Whenever a new online hotel intermediary surfaces, it typically talks about the frustration that travellers experience when planning trips.
Over the past few years, the online accommodation category has witnessed several interesting start-ups. While some have focused on enabling travellers to visualise what they are booking, others have offered the best price. Then there are those who intelligently promise ‘value’ for hotel rooms that are actually undervalued.
One aspect that always garners attention is personalisation and is in fact that’s a good starting point for any startup. Recently London-based travel startup Top10.com officially introduced its hotel meta-search platform which promises to simplify the process of finding the right hotel by automatically creating a personalised Top 10 lists of hotels for any destination in the world. “We think the era of hotel price comparison and meta-search has just begun,” says Alex Buttle, co-founder, Top10.com.