2014 is the year of the Connected Traveller – and airlines, airports, hotels need to be prepared for this reality
Real-time service through digital means is critical today to win the hearts and minds of customers
Airlines and airports not prepared to deal with at least two crises per year through social media will be left behind
What gets measured is important – airlines and airports need to think beyond the default metrics provided by their digital agencies and cater them to specific business goals.
READ THE ORIGINAL ARTICLE: Future of social media in travel – Four key predictions. Presentation from #SMtravel14 | PhoCusWright Connect.