fear they are in danger of taking one, have been advised not to panic but react in an orderly way.
SEO specialist Searchmetrics, which revealed the extent of Expedia’s plummeting visibility on Google in January, says firms with bad links should expect to be hit.
But Tom Schuster, chief executive of the Berlin-based analytics software developer, said an orderly removal of suspect links would help not arouse suspicion.
And he said work to clean up websites should be taken as an opportunity by travel firms to review their whole SEO strategy and to make it a key board-level issue.
READ THE ORIGINAL ARTICLE: Don’t get into a flap if Hummingbird hits, says Searchmetrics – Travolution.co.uk.