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TripAdvisor Looks For More Hard-Hitting Advertising in 2014 – Skift

I was very curious to see how aggressively TripAdvisor was going to move into assisted booking. It makes the most sense to focus on mobile, where popup windows are especially cumbersome. The OTA’s that rely on those popups for traffic, such as Expedia, may benefit from increased conversions via assisted booking, but the lack of direct traffic may affect other areas of their business.