Boxever partners with YD to help airlines home in on data


Article Excerpt:

Airline big data specialist Boxever is partnering with YD, a company that uses real-time information to deliver relevant advertising to consumers.

The companies are targeting airlines with the tie-up because of the volume of customer data they are sitting on which can be used across online marketing.

The aim is to help airlines and other travel companies to segment customers via real-time information in customer databases and market to them at all stages of the purchase - customer acquisition, upselling and cross-selling and brand awareness.

READ THE ORIGINAL ARTICLE: Boxever partners with YD to help airlines home in on data.

 

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