The tsunami of mobile bookings has been heading for the digital shore for several years now, with some companies like Hotel Tonight thriving exclusively at the peak of this incoming wave.
A recent study underwritten by Hotwire reveals that the wave is crashing to shore at a greater rate for those under 34 – meaning that mobile bookings will become de rigueur for younger consumers as they age into their peak income years.
The study, which was conducted by Harris Interactive, surveyed 2,000 American adults aged 18 or older about their mobile booking habits as part of Hotwire’s third annual American Traveler Behavior Study.
Respondents under 34 were far more likely to have completed a booking on a mobile device.
READ THE ORIGINAL ARTICLE: Booking on mobile? Of course, say a third of Americans under 34.