In a guest column by HebsDigital’s Max Starkov, we hear why meta-search is far more than distribution channel
Meta-search is maturing and has a huge impact on how consumers purchase travel today. It should also have a big impact on how hotels market and price their product. Max Starkov, president and founder of HeBS digital, who will be speaking in Miami, tells us why meta-search is not a distribution channel and why it should not be a ‘set-and-forget’ initiative.
READ THE ORIGINAL ARTICLE: 4 Multi-faceted Ways That Meta-search Can, and Must, Help Hotels Take on the OTAs.